01
Build capable people.
Develop the knowledge, confidence and habits people need to perform. Delivered through SkilldWise, the Digital Skill Passport, coaching, validation, reward and recognition.
Explore SkilldWise
The MORE Method · My Outlet Revenue Enhancement
Turn frontline skills into measurable business performance.
SALT helps customer-facing businesses develop capable people, improve operating systems and unlock better revenue and profitability. From microlearning to the MORE Method’s hands-on business interventions, we turn everyday actions into better business outcomes.
Design it. Don’t chance it.
Capable people. Better systems. Lasting results.
02
Improve business performance.
Find missed opportunities and turn them into practical operating improvements. Delivered through the MORE Method, the SMART Audit, industry pillars and a 90-day intervention.
Explore03
Sustain performance.
Make improvement repeatable through standards, measurement and management routines. Delivered through SOPs, on-the-job practice, audits, KPI monitoring, coaching and reinforcement.
ExploreBetter opportunities. Better systems. Better-engaged people. Better business performance.
What is the MORE Method?
M
My
O
Outlet
R
Revenue
E
Enhancement
The MORE Method helps businesses find missed opportunities, create more value for customers, improve operating performance, protect profitability and develop people. It does not start with new spending. It starts with what your business already has — customers, products, capacity, resources, processes and people — then designs and puts in place better ways to use them.
Observe MORE. Think MORE. Serve MORE. Earn MORE.
From learning to execution to lasting results.
01
Learning
MORE Refresh
Refresh frontline skills and knowledge through short, practical learning.
02
Execution
MORE Robust
Build robust standards, SOPs and routines so good practice becomes the norm.
03
Continuous reinforcement
MORE Reset
Reset habits through on-the-job coaching, reinforcement and recognition.
04
Measurable improvement
MORE Audits & Interventions
Audit performance, find missed opportunities and run focused improvement interventions.
MORE is a method, not a one-off workshop.
It is not simply sales training.
It is not merely cost cutting.
It is not just writing SOPs.
One MORE mindset. Five pillars for each industry. Better business performance.
The philosophy stays the same: find and improve commercial opportunities, while treating, engaging and preparing people to deliver them. The pillars are built for each industry.
MORE for Petrol Pumps
- 01
Full Tank
Increase average fill size through helpful, appropriate customer engagement.
- 02
Premium Fuels
Help customers understand suitable premium-fuel options, without pressure or unsupported claims.
- 03
Lubricants
Carry out appropriate oil checks, explain findings and make relevant recommendations.
- 04
Convenience
Understand travel needs and extend useful forecourt service.
People (Engage, Empower, Enable)
Treat people with dignity and fairness. Listen to them, involve them, build their capability, recognise effort and build ownership.
MORE for Restaurants
- 01
Turn MORE
Table turnover management.
- 02
Sell MORE Value
Average-per-check management.
- 03
Systemise MORE
Standards, systems, processes and training.
- 04
Waste Less
Wastage, yield and loss management.
Let People Create Magic
People development and performance.
To diagnose a restaurant we look through five lenses: Place, Product, Process, Promotion and People. The lenses show where to look. The pillars show what to improve.
Running a hotel, store or clinic?
The MORE mindset works wherever customers meet your people. For hotels, retail, healthcare and facility management, a SMART Audit maps your own opportunities, and we build the pillars around your business, not someone else’s.
How an engagement works
- 01
SMART Audit
Find missed revenue, unused capacity and avoidable losses, and get a prioritised roadmap.
- 02
90-day intervention
Implement the roadmap alongside your team.
- 03
Optional 30-day blocks
Continue by mutual agreement.
See MORE Audit for Revenue Tweaking
SMART Audit
A paid diagnostic that shows where your business is leaving money on the table: missed revenue, underused capacity, operating inefficiencies and avoidable losses.
What you receive
Final scope agreed before the audit begins.
- Review of agreed business data
- Assessment against your industry’s MORE framework
- Baseline and priority opportunities
- Quick wins and longer-term improvements
- Likely benefit, effort, investment and dependencies
- Prioritised roadmap with KPIs, owners and review frequency
Outlets, visits, interviews, data required, outputs and exclusions are agreed before we begin.
The SMART Audit identifies opportunities. It does not guarantee a financial result.
Book a Discovery Call to discuss and arrive at your package price.
Request a Business Assessment
MORE Method Ecosystem
90 days of doing, not just training.
An implementation and performance-support programme. It covers process redesign and SOPs, training and role plays, on-the-job coaching, customer-engagement tools, KPI dashboards and reviews, and recognition.
Days 1–30
Design and prepare
Validate findings and baselines; agree priorities, KPIs and owners; design processes; prepare staff and managers.
Days 31–60
Implement and practise
Introduce changes, demonstrate and coach, practise through role play and on the job, then test, observe and correct.
Days 61–90
Measure and sustain
Compare results with the baseline, reinforce standards, recognise progress and set up review routines.
The SMART Audit and the 90-day intervention are charged separately. Intervention terms are agreed after the SMART Audit.
How SkilldWise powers MORE
Learning that travels onto the floor.
Learning
Frontline learners build one skill at a time through 30–90 second micro-videos and the FEAST philosophy.
Execution
Managers and SALT Coaches validate demonstrated skills, connecting learning to real work.
Reinforcement
The Digital Skill Passport, reward and recognition make progress visible to learners and managers.
Measurement
Progress data helps managers see capability develop and connect practice to performance.
QwikChek
An app that helps workshops, multi-brand vehicle service centres, petrol pumps and mechanics check and change lubricants and vital fluids, maintain a customer database, and retain and grow their customer base.
Explore QwikChek
mAsk
A mystery audit app that measures and maps customer-facing activities and assesses them from the customer's perspective.
Explore mAsk
iGain
A daily profit-and-loss tracking application for the business.
Explore iGainROTI · Return On Training Investment
If it doesn’t show up in the numbers, it didn’t work.
We measure against a baseline agreed at the start, counting attributable contribution and verified savings against what the intervention cost. Revenue is not profit.
Benefit-to-fee ratio
Attributable incremental benefit ÷ intervention fee
Net ROI
(Attributable benefit − total intervention cost) ÷ total intervention cost × 100
Illustration · Petrol pump
10 extra oil bottles a day × ₹100 contribution = ₹1,000 a day, ₹30,000 over 30 days, ₹90,000 over 90 days, if sustained from day one. Figures are before other costs.
Illustration · Restaurant
50 covers. Today: 2 lunch turns × ₹500 average per check = ₹50,000. With MORE: 3 turns × ₹550 = ₹82,500. Difference: ₹32,500. At lunch and dinner, that is ₹65,000 a day, about ₹19.5 lakh over 30 days. This is revenue, not profit.
Illustrations, not case-study results or guarantees. Actual returns depend on baseline, demand, engagement and costs.
The practitioner behind MORE
R. Manoj Kumar
Author | Trainer | Mentor · Chief Strategist
R. Manoj Kumar brings 33+ years in hospitality, retail and frontline operations, including 23 years of petrol-station operating experience. He has trained 40,000+ people, turning lessons from the service floor into practical ways to develop capable teams. As SALT’s Chief Strategist, he connects people, operating systems and business performance.
33+
years in frontline operations
23
years operating petrol stations
40,000+
people trained
Worked with leading organisations including Bharat Petroleum, Hindustan Petroleum, Lloyds Metals, Grand Continent Hotels & Resorts, Villa Maya, Baker's Arch, Ambrosia, Café Mojo, Ajantha Bakers & Sweets, Naga.
From the SALT desk
Practical Business Insights from the Field
The Power of MORE
by R. Manoj Kumar
Doing more with the customers, capacity and people you already have: the thinking behind SALT’s MORE Method.
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How To Run Your Petrol Pump MORE Profitably
by R. Manoj Kumar
A practical playbook for fuel retailers: fuller tanks, premium fuels, lubricants and forecourt convenience, delivered by an engaged team.
Buy on Amazon
How To Run Your Restaurant MORE Profitably
by R. Manoj Kumar
A field guide for restaurant owners: turn tables faster, sell more value, systemise operations, waste less and let people create magic.
Buy on Amazon